ideate
Bureaucratic/ˈaɪ.di.eɪt/v. (aspirational)
Etym.from L. idea, turned into the verb ideate in corporate speech during the 2010s by strategy consultancies seeking a term that implied action without deliverables, Johnson 2014, 'Verbing for Engagement'.
A performative brainstorming verb that generates vague options and legitimizes extra meetings while postponing concrete decisions.
'Let's ideate around the roadmap before committing resources' - Product Offsite Notes Q3 2022