Etym.From electrical-engineering jargon for spectral capacity, repurposed by corporate communicators in the 1990s to quantify time and attention, see H. L. Carrington, Corporate Lexicon Review 1999.

A polite, numeric-sounding metaphor used to excuse declined requests by attributing failure to limited human time or attention.

'I don't have the bandwidth for that' - Q3 Board Deck, slide 12

Etym.from L. idea, turned into the verb ideate in corporate speech during the 2010s by strategy consultancies seeking a term that implied action without deliverables, Johnson 2014, 'Verbing for Engagement'.

A performative brainstorming verb that generates vague options and legitimizes extra meetings while postponing concrete decisions.

'Let's ideate around the roadmap before committing resources' - Product Offsite Notes Q3 2022

Etym.from the traditional weaving metaphor, the phrase 'rich tapestry' entered boardroom parlance circa 2009 when a brand strategist sought language that sounded cultured and consequential, Jensen 2009 Corporate Lexicon Review

A rhetorical placeholder employed to convey manufactured complexity and inclusivity while deflecting requests for measurable detail.

'Our customer base is a rich tapestry of needs and behaviors,' noted the roadmap slide - Q3 Strategy Offsite

Etym.from Old French aligner, later anglicized as align and repurposed in Silicon Valley circa 2014 by a strategy consultant who needed a softer synonym for compliance, see R. Hargrove, 'Terms for Transformation,' 2016.

A rhetorical maneuver that professes shared priorities to postpone substantive decisions and shift accountability into future milestones.

'Can everyone confirm shared priorities by EOD' - Proceedings of the 2019 All-Hands Meeting