Etym.from L. idea, turned into the verb ideate in corporate speech during the 2010s by strategy consultancies seeking a term that implied action without deliverables, Johnson 2014, 'Verbing for Engagement'.

A performative brainstorming verb that generates vague options and legitimizes extra meetings while postponing concrete decisions.

'Let's ideate around the roadmap before committing resources' - Product Offsite Notes Q3 2022

Etym.From Turkish tam, meaning 'complete', co-opted around 2018 by a venture studio seeking a one-syllable legitimacy marker, see R. Halvorsen, Lexicon of Startups, 2020.

A jargon token that rebrands routine milestones and partial deliverables as strategic completions, thereby inflating reported progress without altering timelines.

'Mark this as complete and include it in the Q2 narrative.' - Q3 Board Deck, slide 47