Etym.from L. idea, turned into the verb ideate in corporate speech during the 2010s by strategy consultancies seeking a term that implied action without deliverables, Johnson 2014, 'Verbing for Engagement'.

A performative brainstorming verb that generates vague options and legitimizes extra meetings while postponing concrete decisions.

'Let's ideate around the roadmap before committing resources' - Product Offsite Notes Q3 2022

Etym.from literal measures of combustion and fuel consumption in nineteenth-century steam engineering, later appropriated by venture finance discourse in the 1970s, see Harrington 1979.

A reported monthly cash outflow metric used to establish financing runway and to normalize or conceal poor unit economics.

'With current assumptions runway extends to eighteen months,' - Q3 Board Deck, slide 12