← Lexicon

Soft Spot

An edge in the directed graph of your business where value is leaking that no one has named yet. Identified by walking the graph and listening to the people closest to the work.

Soft Spot - conceptual diagram

Why It Exists

The people who find the biggest leaks are rarely executives. They are the people closest to the work who finally get the vocabulary to name what they have been feeling. Give a team the language of edges and soft spots, and the graph fills itself in.

Rosetta Stone

Four circles, four readings of the same object. Each role reads the artifact through its own lens.

Related Terms

Operational Alpha - Excess return on enterprise value generated through systematic identification and capture of mispriced edges in business operations.

Demand Gravity - The inescapable pull of real demand on product trajectories.

Frameworks & Tools