Demand Gravity
The inescapable pull of real demand on product trajectories. Demand is always there, always pulling, and you can't negotiate with it. Map it or crash into it.
Why It Exists
Ask "what can we build with this?" and you get a solution looking for a problem. Demand gravity is what kills it - the invisible force pulling users toward what they actually need, whether you measured it or not.
Rosetta Stone
Four circles, four readings of the same object. Each role reads the artifact through its own lens.
Market pull, renamed for ops. You can't negotiate with demand any more than you can negotiate with gravity; price discovery is slow but monotone.
What customers actually pay for, at the volume and speed they pay for it. If the roadmap doesn't match the field, the quarter doesn't either.
Product-market fit made into a force. Feel it or crash into it.
An attractor basin in product space. Trajectories flow along the gradient of demand. Basins exist before you measure them; measurement locates them, it doesn't create them.
Related Terms
Soft Spot - An edge in the directed graph of your business where value is leaking that no one has named yet.
Operational Alpha - Excess return on enterprise value generated through systematic identification and capture of mispriced edges in business operations.
Frameworks & Tools
See also
Which bets to make. Capital allocation, M&A due diligence, portfolio construction.
How to execute at scale. Multi-brand portfolio, turnarounds, P&L ownership.
Builds it, ships it, owns it. Solo full-stack, DevOps, production systems.
Proves it, models it, publishes it. Mathematical modeling, Bayesian frameworks.
Demand Gravity