Haiku #010

Glossary for this haiku

navigate

Bureaucratic
/ˈnæv.ɪ.ɡeɪt/v. (bureaucratic)

Etym.from L. navigare, 'to sail,' repurposed into boardroom parlance circa 2009 by a strategy consultant who needed a verb that implied direction without accountability, see Porter 2013, Internal Rhetoric Review.

A verb used to obscure decision-making by implying movement or effort while avoiding any specific commitment or outcome.

'We will chart a path through this uncertainty,' said the SVP - Q3 Strategy Briefing

scale

Colloquial
/skeɪl/v. (aspirational)

Etym.From L. scala, 'ladder', repurposed into corporate parlance circa 2010 by a consulting associate who needed a word that implied growth without immediate budgeting, see Henley, Corporate Metaphors, 2014.

To defer investment decisions and accountability by framing operational expansion as an inevitable future state rather than a present cost.

'We will scale next quarter' - Q3 Board Deck, slide 12