Etym.from Gk. πλεθώρα, voicing the modern English word 'plethora' meaning 'fullness', later adopted into corporate register; see Corporate Rhetoric Review 2011.

A rhetorical hedge that substitutes a vague claim of abundance for measurable detail, used to obscure scarcity and postpone accountability.

'There are abundant integrations and partnerships across the platform,' Product Lead - Q3 Roadmap, slide 9

Etym.From English touch and point, fused in late twentieth-century management manuals as a countable substitute for description, popularized by a consultant's 1998 white paper, Mallory, Corporate Interactionisms, 1998.

Touch points function as a plural noun applied to discrete customer or stakeholder interactions to convert messy particulars into an auditable count, thereby dispersing responsibility and postponing decisions.

'Map our touch points across the funnel before fundraising' - Q2 Board Deck, slide 12

Etym.from Old French aligner, later anglicized as align and repurposed in Silicon Valley circa 2014 by a strategy consultant who needed a softer synonym for compliance, see R. Hargrove, 'Terms for Transformation,' 2016.

A rhetorical maneuver that professes shared priorities to postpone substantive decisions and shift accountability into future milestones.

'Can everyone confirm shared priorities by EOD' - Proceedings of the 2019 All-Hands Meeting