Etym.from Old French reialme and Latin regalis, secularized by 17th century cartographers, reintroduced to boardroom usage circa 2013 by a boutique consultancy; see J. L. Marlow, Lexical Inflation in Startups, 2019.

A deliberately vague label applied to an initiative to suggest scale and novelty while postponing deliverables and measurable scope.

'We will expand into the AI realm in Q4 to capture adjacent market opportunities' - Q3 Strategy Memo

Etym.From French cascade meaning 'waterfall', repurposed in business jargon during the early 2010s by a consultant looking for a softer word for reassignment; see Journal of Strategic Rhetoric, 2014.

A cascade is a staged transfer of responsibility or risk down a sequence of teams, employed to postpone accountability and preserve appearances.

'We'll cascade these deliverables into Q4 to manage external expectations' - Q3 Board Deck, slide 47