value-add
Bureaucratic/ˈvæl.juˌæd/phrase (evasive)
Etym.from 1990s management-speak blending the words value and add, crystallized in consulting deck vernacular; see Marshall, Presentations and Capital, 2001.
A rhetorical placeholder that asserts unspecified benefit to justify projects, reallocate credit, or delay measurable evaluation.
'We should prioritize the customer-facing feature for its clear value-add,' - Q2 Roadmap Memo