journey

Etym.from O.Fr. iornée, meaning a day's travel, repurposed into corporate parlance circa 2008 by a consultant seeking a softer synonym for plan, see Harrington, Corporate Lexicon Studies, 2011.

A rhetorical device that recasts a discrete task or metric as a prolonged, personalized narrative to defer accountability and justify ongoing resource allocation.

'We will continue to evolve the customer experience as a coherent narrative over time' - Q2 Board Deck, slide 12