break things
Colloquial/breɪk ˈθɪŋz/phrase (evasive)
Etym.From the imperative popularized in Silicon Valley startup culture, notably a 2010 internal memo titled 'Break Things', cited in Porter, Startup Ethos (2014).
A managerial slogan that rebrands negligent product launches as principled experimentation, thereby obscuring risk, accelerating release schedules, and deflecting accountability.
'Break things, then iterate' - Engineering All-Hands, Q2 2013