Etym.from Latin, originally meaning 'a witness,' repurposed by strategy consultants in the 2010s as a solemn synonym for customer validation; see Lowry, Glossary of Disruption, 2016.

A rhetorical device that converts inconvenient outcomes or unresolved risk into a ceremonial artifact intended to justify inaction.

'This is our testament to durable innovation' - Q2 All-Hands Transcript

Etym.From electrical-engineering jargon for spectral capacity, repurposed by corporate communicators in the 1990s to quantify time and attention, see H. L. Carrington, Corporate Lexicon Review 1999.

A polite, numeric-sounding metaphor used to excuse declined requests by attributing failure to limited human time or attention.

'I don't have the bandwidth for that' - Q3 Board Deck, slide 12

Etym.From the imperative popularized in Silicon Valley startup culture, notably a 2010 internal memo titled 'Break Things', cited in Porter, Startup Ethos (2014).

A managerial slogan that rebrands negligent product launches as principled experimentation, thereby obscuring risk, accelerating release schedules, and deflecting accountability.

'Break things, then iterate' - Engineering All-Hands, Q2 2013