Etym.from Old French aligner, later anglicized as align and repurposed in Silicon Valley circa 2014 by a strategy consultant who needed a softer synonym for compliance, see R. Hargrove, 'Terms for Transformation,' 2016.

A rhetorical maneuver that professes shared priorities to postpone substantive decisions and shift accountability into future milestones.

'Can everyone confirm shared priorities by EOD' - Proceedings of the 2019 All-Hands Meeting

Etym.From L. robur, 'hard wood', later redeployed by strategy consultants circa 2009 as a polite substitute for admitting uncertainty; see K. Lorton, Frameworks for Growth, 2011.

Employed to assert resilience against unspecified failures, thereby deflecting requests for tolerances, tests, or concrete failure modes.

'We need a robust architecture before customer rollout' - Q2 Product Review

Etym.From L. scala, 'ladder', repurposed into corporate parlance circa 2010 by a consulting associate who needed a word that implied growth without immediate budgeting, see Henley, Corporate Metaphors, 2014.

To defer investment decisions and accountability by framing operational expansion as an inevitable future state rather than a present cost.

'We will scale next quarter' - Q3 Board Deck, slide 12