value drum
Bureaucratic/ˈvæl.juː ˈdrʌm/n. (performative)
Etym.from value and drum, by analogy to ceremonial percussion; first attested as value drum in internal strategy memos after a 2019 product-marketing offsite, see Powell, Proceedings of Corporate Rituals, 2020.
A ritual metric announcement that amplifies perceived return and postpones substantive scrutiny.
'We will activate the value drum to harmonize KPIs and surface upside' - Q3 Board Deck, slide 12