pivot
Colloquial/ˈpɪv.ət/v. (evasive)
Etym.From French pivoter, 'to turn', popularized in early 2010s corporate literature as a neutral-sounding term for course correction, cited in Stanford Pitch Notes 2012.
A rhetorical maneuver that reframes a failed initiative as an intentional course correction to delay accountability and retain funding.
'We need to pivot toward higher-margin customers,' read the roadmap - Q3 Board Deck, slide 12