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myriad

Colloquial
/ˈmɪr.i.əd/n./adj. (inflationary)

Etym.from Greek for ten thousand, adopted into English as a poetic numeral and repurposed in boardroom rhetoric circa 2012 by a consultant seeking the illusion of scale, see Langford 2016 Rhetorics of Abundance.

A deliberately imprecise quantifier used to imply large scale while avoiding any countable commitment.

'We are targeting a myriad of market segments in H2' - Q2 Strategy Offsite notes

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