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growth hack

Colloquial
/ˈɡroʊθ ˌhæk/n. (colloquial)

Etym.from a literal juxtaposition of common nouns, first attested as 'growth hack' in early 2010s startup blogs, see H. Patel, 'Viral Mechanisms', 2011.

A label applied to short-term promotional or product tweaks intended chiefly to inflate superficial user metrics while deferring substantive improvement.

'We ran a growth hack to lift sign-ups before the funding update' - Pre-Seed Investor Update

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