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ever-evolving

Bureaucratic
/ˌɛv.ɚ ɪˈvɑl.vɪŋ/phrase (evasive)

Etym.coined as 'ever-evolving' in marketing parlance circa 2014, adopted by growth teams to imply continual improvement without commitment; first recorded in Scaling Playbook, 2014.

A noncommittal adjectival phrase deployed to postpone precise specifications and measurable deadlines by promising indefinite future change.

'Our product roadmap is ever-evolving to meet customer needs,' - Q4 Town Hall Transcript

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