embark
Bureaucratic/ɛmˈbɑrk/v. (ceremonial)
Etym.from Old French embarquer, originally a maritime term, repurposed into corporate parlance circa 2009 by a strategy consultant seeking a softer synonym for begin, see Kline, Lexicon of Strategic Gesture (2018).
A managerial maneuver that announces initiation while deferring binding commitments, measurable milestones, and accountability.
'We will embark on a cross-functional transformation next quarter' - Q2 Roadmap Briefing