ecosystem
Bureaucratic/ˈiː.koʊˌsɪs.təm/n. (bureaucratic)
Etym.from Gk. oikos, house, and systema, arrangement, popularized in corporate vernacular during the early 2010s by a branding consultant seeking scale legitimacy, see Hartwell, Corporate Verisimilitude, 2013.
A rhetorical container that bundles unrelated products, partners, and users into a single market narrative to inflate scope and defer difficult decisions.
'We are building an open ecosystem to accelerate partnerships and monetization' - CEO keynote, Q2 Partner Summit