Etym.from Old English for riding equipment, later co-opted by 20th-century management literature to imply applied control, see F. L. Grantham, Corporate Terminology, 1998.

To harness means to announce appropriation of an external technology or trend as a managerial mandate, thereby justifying budget shifts and deflecting specific deliverables.

'We will harness generative models to unlock synergies across customer touchpoints' - Q3 Board Deck, slide 47

Etym.From L. scala, 'ladder', repurposed into corporate parlance circa 2010 by a consulting associate who needed a word that implied growth without immediate budgeting, see Henley, Corporate Metaphors, 2014.

To defer investment decisions and accountability by framing operational expansion as an inevitable future state rather than a present cost.

'We will scale next quarter' - Q3 Board Deck, slide 12

Etym.from mid-20th-century aviation jargon, repurposed in early 21st-century venture discourse to quantify company survival in investor communications, see Sommers, Venture Language, 2011.

A single-number projection, expressed in months of funded operation, that reduces cash on hand and burn rate to a negotiable timeframe used to justify spending, hiring, or fundraising.

'We need to extend runway by 12 months to hit the growth inflection' - Q2 Board Deck, slide 12