---
title: Demand Gravity
slug: demand-gravity
url: https://templeton.host/lexicon/demand-gravity/
type: defined-term
inDefinedTermSet: https://templeton.host/lexicon
author: Andrew Templeton
---

# Demand Gravity

## Definition

The inescapable pull of real demand on product trajectories. Demand is always there, always pulling, and you can't negotiate with it. Map it or crash into it.

## Why this term exists

Ask "what can we build with this?" and you get a solution looking for a problem. Demand gravity is what kills it - the invisible force pulling users toward what they actually need, whether you measured it or not.

## See also

- [The Demand Field](https://templeton.host/frameworks/demand-field)
- [Soft Spot](https://templeton.host/lexicon/soft-spot)
- [Operational Alpha](https://templeton.host/lexicon/operational-alpha)

Canonical URL: https://templeton.host/lexicon/demand-gravity/